I just read a blog post over at the newly revamped Drake Magazine website by noted shoelace hater, Tom Bie. Yes, he really does hate shoelaces. But that’s not what this is about. This is about a well written piece Tom wrote dubbed, Print is Dead.
As the 15th Drake makes its way across the country this fall, I find myself intrigued by all the recent chatter on the downfall of magazines, most of it coming from new-media pundits shouting their favorite proclamation: “Print is dead!”
Tom goes on to illustrate why he feels that maybe, just maybe, print media hasn’t been kicked under the rug just yet.
If we’re talking about technology like Amazon’s Kindle, which allows readers to look up words, change font size, and buy almost any book they can think of in a matter of minutes, then I’ll concede the point: it provides new, innovative, creative ideas. But still, does this girl really look comfortable? I firmly believe in embracing new technology—a belief I back up by constantly supporting and promoting flyfishing filmmakers and on-line innovators. Everything evolves, and magazines should be no different. (Is it ironic that I’m using my blog to make a post about the strength of print?) Regardless of the platform, magazines need to attract and retain readers. And the only way to do that is to produce something worth looking at. It all comes down to quality, and the user-experience. Brian O’Keefe and Todd Moen have made Catch magazine popular by producing a unique, high-quality, creative on-line experience. But I can’t say the same for the majority of blogs out there, or many other forms of media that are competing with print, including cable television.
I think it is very ironic that Tom is using his blog to make the case for print, but what is more ironic is the fact that so many of the fly fishing world’s new e-zines are all trying to look like a print magazine.
This same topic came up between myself and a friend a few weeks ago, and my friend asked the obvious-
I don’t understand why websites try to duplicate magazines. The web has infinite possibilities, while a magazine is what it is.
I don’t either, do you?

If we’re talking about technology like Amazon’s Kindle, which allows readers to look up words, change font size, and buy almost any book they can think of in a matter of minutes, then I’ll concede the point: it provides new, innovative, creative ideas. But still, does this girl really look comfortable? I firmly believe in embracing new technology—a belief I back up by constantly supporting and promoting flyfishing filmmakers and on-line innovators. Everything evolves, and magazines should be no different. (Is it ironic that I’m using my blog to make a post about the strength of print?) Regardless of the platform, magazines need to attract and retain readers. And the only way to do that is to produce something worth looking at. It all comes down to quality, and the user-experience. Brian O’Keefe and Todd Moen have made 



