Fly fishing is unique. Despite the drastic changes in our culture over the past hundred years fly fisherman to this day remain deeply rooted in tradition with a respect and appreciation for the history of fly fishing. Over the last several years fly fishing has begun to evolve with things like film festivals, Trout Bum Diaries and "fish porn" to help get the attention of the young "hip" crowd. While this evolution is certainly important to the future of our sport, it seems also natural to admire the past and the people that came before us once we entrench ourselves into this great pastime.
Considerable publicity has been given to the "new generation" fly fishing films and they deserve all of the ink and support that we can give them. Just like "the movie" over a decade ago these young and enthusiastic film makers have given the fly fishing world a much needed shot of adrenaline and excitement and has shown the younger generations that fly fishing is not just for the old rich snobs of the world.
Recently I received a copy of the new documentary The Lost World of Mr Hardy produced two British independent filmmakers Andy Heathcote and Heike Bachelier. Over the past couple of years I have reviewed several DVDs but I must say this film is unique as expertly captures the essence of why we are so engrained with the history and tradition of fly fishing. Yes, it is a true documentary. No, you are not going to see any slow motion high definition footage of a monster brown trout sipping a dry fly in gin clear water in some remote destination. There is no fish porn and doesn't have a soundtrack that gets the blood pumping. So if it doesn't contain any of the things that we define as the "new generation" of fly fishing why am I recommending it to you? Simple...it is important. Watching this film makes you feel a part of something special. Their website sums it up perfectly "The name Hardy's has been synonymous with the best in fishing for 135 years, a name to stir the hearts of fishermen everywhere."
Here is a brief overview of the DVD from their website
"Mister Jim" is how the employees respectfully addressed their boss Jim Hardy, the last Hardy to work in the family business and now retired. It was Jim's Grandfather and Greatuncle, who in 1873 opened a small shop in the far north of England. Both passionate fisherman, they invented fishing tackle and it began to sell. Their skill, devotion, and innovative marketing strategies allowed them to conquer the world. Kings, Queens and Maharajahs were on their books and the name Hardy's has now been synonymous with fishing for 130 years. Vintage Hardy's handmade tackle stirs the heart of many a fisherman with Prince Charles amongst the enthusiasts, these are now prized collectors items.
Today the skills involved in hand made fishing tackle are dying, although the company does survive. Under Hardy & Grey, Richard Sanderson, current managing director has adapted the company to the modern world, made redundancies and transferred most of the production to China.
Mister Jim takes us on a journey through fast fading times to recreate this charming old family business loved the world over. We follow through changing times and the struggle to survive as a sustainable business in a modern world. Are the original values the Hardy Brothers held so dear all now lost in our modern world of globalisation?
Hatches Magazine Subscription
Price: $6.95 for each issue
The Premiere issue is ready for shipping & the Fall 2008 issue will be available September 1st.
