This post has been sitting in the drafts pile since early August, so after yesterday’s free magazine post, I figured now was as good a time as any to hit the publish button on this one.

I spoke with Brian O’Keefe the other day about a new project he’s been working on with Todd Moen called Catch Magazine.

I’ll be completely honest.  I had already heard of Catch Magazine when it initially hit the web, and the second I hit it’s front page for the first time and saw it was another one of those pdf-flippidity-doo-dah-internet-page-flippy-dippy-things, I hit the back button.  It wasn’t that the cover photo sucked or anything, in fact, it was really good.  It was just that I had already been disappointed by another flippy-fly magazine, who started out strong and then fizzled into a 15 page quarterly publication on how to be be a really cool fly fisherman.

Yet, after reading Brian’s email inviting me to look at his site, I got a vibe from his words that told me there was something different about his project, so I gave Catch a chance.

There were no articles showcasing the best ledges to boardslide on your way to the water.  No playlist to listen to while you read it.  And there was no page from readers telling the editor just how great their flippy-dippy thing is, and how they’ve captured what it’s really all about.

But despite all of those shortcomings…I really liked it.

There were lots of pretty fly fishing pictures, some passionate words about the stuff we do, and a nice video clip of some guy working a popper.  And anyone who is anyone knows that pretty pictures, plus pretty words, plus pretty videos, equals a badass internet fly fishing magazine.  Einstein would be proud.